Clarity — £1,750
For a capable team ready to take the strategy forward independently. You receive the full output pack and a clear handover to guide you into production. No ongoing advisory period from me.
The workflow we follow together
Start with an intro.
A free 30-minute conversation is the first step to help you understand more about Mission Over Metrics, and how a clear, actionable video strategy could transform your business outcomes. It also lets me assess whether I can help you, and gives us both a flavour of what working together would be like.
Discovery — 90 minutes.
Once you've signed up to one of the packages, our first one-to-one engagement is where we explore your business, audiences, existing work and ambitions. You bring the context, constraints and knowledge that form the foundation for your strategy.
Strategy build.
I research, develop and define your bespoke video strategy following my 4-step roadmap, before sharing it with you on our working Strategy Page. This is where you can digest it, correct facts and raise questions before we meet again.
Strategy Review — 60 minutes.
The second of our two core strategy calls. We work through the Strategy Page together, interrogating the recommendations and resolving the important decisions. Those shape the final Playbook, which comes to you for approval before handoff.
Your finished strategy.
Decisions from the Strategy Review shape the final Playbook. Once you approve it, you receive the finished strategy, roadmap and briefs, with a clear handover for the people implementing it.
Put it to work.
Your team or suppliers implement the strategy, with or without guidance from me. Tier 1 "Clarity" ends at handoff; Tier 2 "Confidence" and Tier 3 "Autonomy" continue with included advisory support.
Choose the support that fits your team.
You have three ways to access Mission Over Metrics, depending on your needs and capabilities. Every package includes Discovery, research and strategy development, Strategy Review and the full Playbook. The difference is how much support you need to put it into practice.
Confidence — £2,850
My recommended starting point for capable teams who want a little extra help getting set up and putting the plan into action. Includes 30 days of WhatsApp support and two 45-minute advisory calls to work through early decisions and obstacles.
Autonomy — £5,300
For teams wanting more support establishing the workflows and best practices to convert your strategy into a bespoke, internal video system. Includes 90 days of WhatsApp support, six 45-minute advisory calls and performance monitoring of your bespoke Mission Metrics to inform what you do next.
Support periods begin when the final Playbook is issued.
Choose a package that gives you the time, knowledge and resources you need to embed your strategy into your organisation.
Production resources and costs are yours, and stay separate from the strategy fee.
Paid delivery begins once terms are accepted, payment has cleared and your paid Discovery session is booked.
A few practical questions
Can our existing team or agency make the videos?
Yes. I guide the strategy and help you make the right production choices; your team or suppliers make and use the work. You’ll need someone to be responsible for video production; and you need to be committed to give it the time, budget and resources required to get results.
What does direct access include?
Concise questions and practical clarifications about the strategy through WhatsApp, during development for every package and through the included support period for Confidence and Autonomy. I respond within 24 hours (usually faster) during that support period. New assets or substantial additional work may require separate scope.
Do you use AI?
Yes! Openly, centrally and extensively. Businesses who don't - particularly consultants - are leaving enormous potential on the table and denying their clients its enormous benefits. I have developed my own, bespoke Mission Over Metrics AI platform, which assists with research, synthesis and drafting - what used to take me 6 months now takes days, at greater depth and intuition. But it just does the legwork - I lead the consultancy, drive the workflows and have overall responsibility for the strategic judgement and recommendations. You're getting the power of AI combined with 25 years of human experience.
What would help your team move forward?
Let’s talk about what you want video to achieve, what you already have in place, and the support that would help you take it to the next level.